Why the name “Woven”?

When we were building this company, we knew the name had to mean something. It couldn’t just be a word that sounded good or looked nice on a logo. It had to reflect everything we believe about fitness, health, and community. It had to tell a story.

And for me, that story started years ago.

When I studied public health in grad school, I kept seeing the same frustrating pattern: traditional healthcare often overlooks the impact that fitness can have on a person’s life. Movement, strength, and physical well-being are frequently treated as an afterthought, rather than an essential piece of the puzzle. But then I spent the last seven years working one-on-one with clients, and I saw firsthand just how powerful fitness can be—not just for strength or aesthetics, but for confidence, resilience, and overall well-being.

I watched clients walk in feeling uncertain, hesitant, or even defeated by past experiences with health and fitness. And I watched them walk out feeling strong, capable, and empowered. That’s when I knew: fitness isn’t just about lifting weights or running faster. It’s about how all the pieces of our health fit together. It’s about the way movement connects to mindset, how strength fuels confidence, how community creates belonging.

And that’s where my background in fashion design comes in. One of the most important things I learned from that world is this: a single thread on its own isn’t very strong. But when you weave it together with others, it becomes something supportive, something whole. The same is true for health. It’s not just about one thing—it’s about all the elements coming together: strength, movement, nutrition, recovery, community. When they’re woven together, they create something stronger than the sum of their parts.

So when it came time to name our company, Woven just made sense.

Because at Woven, we’re not just about workouts or meal plans. We’re about helping you bring all the pieces of your health together in a way that’s sustainable, supportive, and built to last. We believe in strength that goes beyond muscles, in a community that lifts each other up, and in a holistic approach that makes health something you can truly live—not just something you chase.

That’s what Woven is all about. And we can’t wait to be have you in our Woven World.